Choosing the right investment is the commonly debated topic by financial specialist and financial analyst. I will follow this rule “the lesser the supply the higher the demand”. It is not the question which industry will be more profitable but which has the fewer competitors. Small businesses turn into big corporations because of this philosophy. It is not the question of where is the best investment but how would you turn something into a need to make others invest. Creating this need will monopolize your market for something or will make others invest on you. A bank may pay for your start-up capital and offer you a business loan. Advertising your product or service will not be a problem anymore because the sponsors will offer money for your advertising and promotion. When production kicks in and the need for your product or service is present in the market, there will be another business entity that wants to finance you for your needs to cope up with the demand. That company will finance your equipment and recruitment of your employees. All of these offers given by investors are due to their need for your creation and because you are a potential gold mine. You will have the control and leverage to them. All of them will want a share of your profit pie and still you will have the bigger slice. Most of the inventors in 20th century experienced the same thing in their time. Their inventions and discovery became an unrealized need by the companies. They financed these inventors for the production and promotion of their inventions.

You can be like this by being observant only. The only logic is to find what the need is presenting and providing it in public. You don’t have to invent something or discover anything also. You don’t have to be a genius or mind reader in finding what kind product or goods needed. After finding the need of the market, make your presence known you will be successful with this skill. Prospective clients will not be able to see what they want until you made them realize that they need. Sometimes I think it is correct to say that the media and the Television is directing us what to wear, to do and to eat and even what to say. It also taught us who we want to be. Sometimes a product which is considered a luxury before, it is now turned into a necessity.

There’s another way you can also be successful in your investment you can set your sights in one market. You can turn your old product into a new one to change the market which you can monopolize or has a lower number of competitors. One good example is a snack product is considered as junk food, but when media turned it into a health food as means of loosing weight. Realizing our needs and making the public also realize what they actually need is a good investment.